Stuttgart Exhibition Center reopens this month with major trade fair projects

Stuttgart Exhibition Center in the midst of an epidemic outbreak

since2020Since March, all conventions in Stuttgart have been suspended - the Stuttgart Convention Center has canceled and postponed 185 conventions and events so far.

2020 generated a deficit of about 18 million euros; for the financial year 2021, Stuttgart Exhibition President Stefan Lohnert said: although the new crown epidemic this year does not show signs of subsiding, but this year and even in the next few years, based on the information received from the project can be predicted to organize trade fairs, exhibitions and the demand is still very large.

2021Reopened in September, 2009

Under the guidance of the "Safe Exhibition" policy, 20 events and exhibitions have appeared on the exhibition hall slots by the end of this year. These included a number of guest events,sectorrelated trade shows and many consumer shopping events.

President Roland Bleinroth expressed his optimism and looked forward to restarting the show's operations and bringing visitors and exhibitors to the halls. President Stefan Lohnert said it was time to get the halls buzzing with visitors.

New paths, new ways

2020Since the fall of 2007, Stuttgart Messe has been meeting the company's original goal of connecting supply and demand by partnering with four live-streaming studios to match supply and demand in the online marketplace.

Since then, a number of online and offline hybrid and digital activities have begun to implement the traditional way of organizing exhibitions. This is a new and valuable business format for the epidemic, and also a model for overseas audiences.

Online, the original purpose of digitization: the core of every exhibition is human contact and "incidental" spontaneous communication. Digitalization only enables this connection and communication if certain conditions are met. For a long time, digitalization will therefore be seen as a complement to offline trade fairs.

Extended Reading

digitalization and mixed online and offline activities.Stuttgart Messe expands business format

In order to ensure that digital and online events run smoothly and seamlessly, the Stuttgart Trade Fair Centre has set up live-streaming packages with the perfect infrastructure for event organizers - who can choose from three well-equipped live-streaming rooms for their own events.

Whether the event organizer plans to take a live or recorded broadcast, conduct a conference, symposium, online seminar or product launch, the corresponding perfect setup can be found. From planning to execution, the Stuttgart Trade Fair Center is at your disposal for help and advice. All booths can be equipped with interactive tools to respond to questions from event participants, create online surveys or live chats in a timely manner.

Stuttgart Messe & GCB Virtual Showroom

From June 1 to September 30, 2021, Messe Stuttgart is presenting the company's current situation by organizing online trade fairs, conferences and seminars via the "GCB Virtual Showroom" model tool of the German Congress Promotion Bureau (GCB). The slogan of the campaign is: Germany - the centerpiece of the future of congresses and exhibitions.

LogiMAT.digital: 24/7 online business community to help revitalize the intralogistics industry

LogiMAT will take place in March 2022 at the reopened Stuttgart Trade Fair Center, and as an outpost of the show's relaunch, LogiMAT.digital, an online business community, has been created. From 2021 to 2022, LogiMAT.digital will continue to provide 24/7 business matching services for intralogistics companies and professional buyer groups, alleviating the tension between supply and demand in the market caused by the show's closure since 2020, and helping the industry to recover better. Through the online new product exhibition, online summit, online roundtable forum, online workshop and other ways to help enterprises reach the industry's first line of information, and real-time online business negotiation services to help enterprises get more business opportunities.

For more information, please see https://mp.weixin.qq.com/s/WIJycShBTnwXL6WL48rSDw