From Germany to China, what exactly do you see at LogiMAT?

As Mr. Peter Kazander, Managing Director of Europäische Messe & Congress, the founder of LogiMAT Stuttgart, puts it: "Don't look at LogiMAT Logistica in a very business-like way. The aim of the trade fair is not to make business immediately, but to bring logistics companies and equipment suppliers together to find future-oriented solutions for the logistic industry.prescription".

However, due to the limitations of time and space, many Chinese visitors who could not be present in person could only learn about the German exhibition through the media or photos and videos sent by their partners at the scene, which may give rise to an illusion that the world of logistics in Europe is just this big?

This, obviously, is wrong LogiMAT. The vast majority of the more than 1,600 companies exhibiting in Germany are not coming to China, but are sticking to the European market, which has already kept them busy and in the stage of picking projects to do. The senior researcher in the field of domestic logistics equipment, former general manager of the German Institute of Logistics in China, and general manager of Shanghai Pai Chain Pallet Company, Mr. Song Wei, said that you can soak there for three days and three nights at the German Logistic Exhibition, because there are innovations and inspirations in every detail, just as there is a friend in the wine, and every time Mr. Song visits the LogiMAT exhibition in Germany, he gets hungry for more.Inherent in the LogiMAT Exhibition technology is obviously something that cannot be fully shown simply through photos and videos.

General Manager Xia Huiling of Lidar Little Yellow Man, also from Zhejiang, China, said: to LogiMAT Germany, you will find out what is innovation, and those technologies are innovations in the bones. For the first time in LogiMAT Germany exhibition exhibitors standing dart little yellow man, and several large European group company CEO had a face-to-face communication, after the exhibition was invited to the other side of the enterprise for all kinds of business exchanges. European companies have inheritance, and many family-type companies are really rooted in thesector, never fickle. 

The global logistics equipment exhibition is divided into four, Germany, China, the United States and Japan respectively become the global logistics equipment exhibition countries. CeMAT (Hannover, Germany) and LogiMAT (Stuttgart, Germany) have both entered China, constituting two heavyweight logistics exhibitions in the Chinese market. 

LogiMAT is the leading exhibition brand in the global logistics industry, as well as the largest annual event of the intralogistics industry in Europe every year, which has become the guide of logistics technology in Europe and even in the world.LogiMAT exhibition has been successfully held for 17 sessions in Germany, and the LogiMAT in Germany which has just ended in February after 3 days of exhibition, with 120,000 square meters of exhibition hall area and more than 1,600 exhibitors. LogiMAT Germany has been successfully held for 17 times in Germany, which was just concluded in February.

LogiMAT is the home of technology logistics, the perfect showcase of highly sophisticated logistics equipment solutions from Europe and around the world. Compared with the product exhibition purpose of CeMAT, some Chinese enterprises have not yet fully failed to recognize the forward-looking effectiveness of LogiMAT in terms of solution capability. In the global high-tech logistics technology gathering LogiMAT exhibition, China's 60 exhibitors, only including BYD, Jizhijia, Hikvision, Anhua Logistics, Dema Industry, Dart Robotics, Zhongli Forklift, Jixinxiang Forklift, Ruyi Forklift, and other science and technology exhibitors, and the other casters, packaging materials, machining, and other types of products.

Talking about the reasons for the small number of Chinese exhibitors, Mr. Yan from Kunshan Mias thinks: Chinese enterprises should have gradually realized the influence of LogiMAT in the logistics industry technology, which has led to a surge of Chinese visitors going to the exhibition in Germany in recent years, to learn more advanced technology; but perhaps there are not enough products with international leading technology for the display, and thus the number of Chinese exhibitors as a logistics country is less than 70. The number of Chinese exhibitors was less than 70.

The week before the German trade fair, Peter, Managing Director of LogiMAT Stuttgart, traveled to China to visit key companies, on the one hand to promote LogiMAT Germany and on the other hand to gather popularity for LogiMAT China, which will be held in April 2019 in Shanghai. Peter repeatedly emphasized that the differentiated positioning of LogiMAT and CeMAT, the other major logistics trade fair, has enabled both trade fairs to gain wider and wider influence.

LogiMAT's Impact

In Europe, the annual LogiMAT exhibition is the most important stage for business leaders, technology developers, entrepreneurs, and users to learn about the world of logistics technology.LogiMAT's booth is not built to solicit customers, but rather to showcase the most advanced solutions and cutting-edge research results of the companies, logistics users, and suppliers, all need to come to see, is to be technologically and forward thinking-oriented logistics solutions presented. It is a technology- and forward-thinking oriented presentation of logistics solutions. 

The start of LogiMAT in China began four years ago in Nanjing, where the Germans believed that the attraction of a technology exhibition and a forum of Europe's top logistics technology experts should be a hit. The German Institute of Logistics and German Industry 4.0 logistics experts have stood for LogiMAT in China, and in the eyes of foreigners, Nanjing has Siemens, BOSIWEI, BASF and other German enterprises gathered, it should be the German logistics cluster, but the Germans obviously did not take into account the Chinese tendency to the crowd mentality, Nanjing, and is not an exhibition of a developed city, can not carry this international exhibition. LogiMAT's exhibition in Nanjing started low and did not attract much attention from the industry. Let the Germans continue to optimistic about the opportunities in China is that every year at the German exhibition, the Chinese people showed a strong interest in European logistics technology, a large number of Chinese entrepreneurs and technology developers appeared in the German exhibition.

Shanghai, April 15-17, 2019 - Sitting on the largest market in the world and with excellent conditions for logistics talent, the exhibition companies from Stuttgart, Germany and Munich, Germany will come together as LogiMAT is present at the Shanghai New International Expo Center together with the tlc Asia Logistics Biennale. LogiMAT's logistics technology at the front end, and the air cargo and logistics express users who own the Logistics Biennale at the back end. With technology in the left hand and customers in the right hand, it is a perfect complement to bring these two exhibitions together as one.

Competence in the face of solutions and the role of foresight: LogiMAT, unlike CeMAT, which demonstrates the strength of a company to potential customers, LogiMAT is more of a showcase for the soft power of logistics companies and logistics equipment companies in solutions. Many leading technologies have already appeared at the LogiMAT in Germany.

LogiMAT helps China's logistics to become technologically advanced:

China's rapid development of e-commerce and logistics in recent years from the sea of people, the network stacked primitive stage into the era of science and technology logistics, logistics technology has entered an unprecedented golden age. Famous domestic logistics investor Dong Zhonglang said, at present China's e-commerce is cloaked in e-commerce logistics enterprises, and China's logistics enterprises are cloaked in logistics technology companies, obviously no technological progress is difficult to break the bottleneck of the development of logistics enterprises.

More excellent companies participate in Chinese exhibitions

2019 is a critical period for LogiMAT China to get back on the pedestal, including Jungheinrich, Crown, Cadiz and other loyal customers together to build momentum for the show.LogiMAT China, many companies participate, with the latest products, solutions Asia debut.

The emergence of new media has changed the original model of exhibitions. Different from the fragmented new media, the exhibition is a stage to systematically show the products and strength of each enterprise, and the exhibition economy has returned to its essential value more and more obviously. The organizers intend to make LogiMAT a new high ground for logistics technology in China.

The main forum invited the Fraunhofer Institute for Logistics in Germany, the Chartered Institute of Purchasing and Supply, Lifting and Transportation Machinery Magazine, Internationalsupply chainsCo-organized by the Institute of Operations Management, the forum centered on the topic of "Main Forum - Industry 4.0 Meets Made in China 2025 - Exploring Intelligent Solutions for Intralogistics"; sub-forums were held in cooperation with the China Warehousing and Distribution Association (CWDA) Household Sub-committee, Logistics Technology and Application, Logistics Product Network, GreenLink, China Pharmaceutical Business Association, and Beverf. The sub-forum, in cooperation with China Warehousing and Distribution Association Home Branch, Logistics Technology and Application, GreenLink, China Pharmaceutical Business Association, and Beverf, will share and discuss the application of logistics solutions in the actual production and operation process of the six major industries, namely, home furnishing, footwear and apparel, automotive, food, pharmaceutical, and e-commerce. Speakers from the Sino-German logistics research field (Fraunhofer Institute for Logistics Research, Munich Institute of Technology, China) were also present.collegeThere are also academic authorities and theoretical pioneers such as Jingdong, Lenovo, China Mobile and Roland Berger,Volvo (Swedish car company)Wyeth, General Mills, Starbucks, Red Star Macalline, Sofia, Gujia, Opie, ecco, Shadow, Anta, GRI, Jiuzhou Tong, Fengchao, Benlife, and Temple from the authoritative leaders in the field of logistics production and logistics applications.

It is worth mentioning that this international exhibition also gives small and medium-sized enterprises to provide an opportunity to display excellent products, the exhibition deliberately delineated "China's forklift industry, innovative products area" of the "One enterprise, one product", netting more than a dozen of unique products, competing on the same stage. 

The importance of vision

Smart,efficiencyInnovation is the theme of the LogiMAT series for 2019, a theme that was already evident at the recently concluded trade fair in Germany and will continue to be emphasized at the upcoming trade fair in China.

• If you're a business owner, you need to go to LogiMAT China to learn about cutting-edge technology to make decisions about future directions;

• If you are an R&D person, you need to go to LogiMAT China to find technical inspiration and eyesight to make decisions about your future product architecture;

• If you aremakersYou need to come to LogiMAT China to find the industry chain ofcooperative partnerand competing models;

• If you are a user, you need to come to LogiMAT China to find your business partner for technology upgrades.

LogiMAT China 2019, you deserve to come!